Case study

Xpel Paint Protection Film.

I built this Tulsa shop a dark, gold-accented site that puts its XPEL dealer status up front and then splits the offer in two. Wraps and paint protection film each get a long section of their own, the gallery features real customer vehicles, and one quote form beside the shop map covers either service.

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IndustryAutomotive

Timeline2023

Automotive Auto Detailing Web Design

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executiveautowraps.com Desktop

Full-length desktop screenshot of the Xpel Paint Protection Film website

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// how it was built

From brief to launch.

Two quite different services had to share one site without blurring, so I planned the build around the dealer link and a clean split between them.

01 discover

Trust through the brand

I found that the authorized film dealership was the main reason customers chose the shop, so it had to be visible immediately.
02 plan

Two-pillar layout

I split the content into a wraps section and a protection film section, each with its own finishes and technical detail.
03 design

Black with gold rules

I set a premium dark look with fine gold lines and filled it with photos of real customer cars.
04 build

Gallery and trust cards

I built the mission statement, the reasons-to-choose cards, a customer car gallery that pages in more on request and a quote form placed next to the shop map.
05 content

News and reviews

I set up a news area and added a reviews link to the main menu so both were ready at launch.
06 ✓ shipped

Daylight phone check

I confirmed the bold lead-ins scan quickly on phones and the form fields stay readable when someone is standing outside.

What I did

The build, step by step.

Partnership first. The hero pairs a headline about full-body film coverage with a satin black SUV, and a wide band showing the XPEL logo reinforces the dealer link.
Two services, two pillars. I gave the wrap finishes, matte through carbon fiber, and the protective film range their own long sections so shoppers can follow each.
Real cars, finished or not. The gallery shows actual customer vehicles, some mid-wrap, and loads more on request.
Black and gold polish. Black panels with thin gold rules set the tone, with mission, differentiator and reason-to-choose cards covering the facility and the shop's history.
Readable outside on a phone. Film explainers open with bold words for quick scanning, and the pale form fields on the dark background stay legible in daylight.